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The brand was born in the 90's in Lissone, a small town near Milan. A line of professional make-up, dedicated and aimed at professionals in the beauty industry and used by the most famous make-up artist. The quality and excellence of Nee Make Up Milano's products have quickly won the beauty and cosmetics marketplace nationwide and internationally, becoming irreplaceable work tools for image professionals and enclosed in a glamorous line of professional performances conceived for all women who love to make their beauty stand out in an elegant, refined and natural way.

In 2005 the brand is acquired by the RCM group , which together with the Everline, Everlinespa and Everline Center brands completes the business offer in the world of trichology and cosmetics. The headquarters of the group is at Seriate, at the gates of Bergamo, where ideas, inspirations, fashion and products are born, developed and interpreted, in which beauty and charm find their natural expression.